Andrew Pallant

1. Make meta tags relevant to the web page – not specifically to the site
2. Add ALT attributes to images and make sure it describes the image
3. Add Title attributes to links and make sure it describes the link and its function
4. Have content that changes periodically – blog or news feeds can add dynamic and relevant content
5. Flash-based content and sites with a lot of images are difficult
6. Use the Google / Yahoo site manager tools
   ( http://google.com/webmasters/tools ) or ( http://siteexplorer.search.yahoo.com )
7. Use a good stat services like StatCounter.com or Google Analytics
8. Keep to W3C standards ( http://validator.w3.org )

   Note: A good web developer will not charge extra for most of these points.  A site is worthless unless setup properly for search engines.

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